How Meri closes

Summarise their problem in their words, state the recommendation, name the next step, then stop talking.

The four-part close

Simple, calm, and impossible to confuse with pressure.

Summarise their problem using their own words
State one recommendation — not three options
Name the cost and what it returns
Give one clear next step, then be quiet

Why one recommendation

Three options makes the owner do your job. One recommendation, with your reasoning visible, is what an expert does.

Say it like this

Weak

So we've got the Bronze, Silver and Gold packages — which feels right to you?

Meri standard

You're losing about eight enquiries a month to a slow response. I'd fix the site and the follow-up first — £1,200 a month, and two extra jobs covers it. I can have it live in three weeks. Want me to send the plan over today?

Practice drill

Write a four-part close for a roofing company losing weekend enquiries.

Run this drill with Meri Coach

Knowledge check

Question 1 of 2 · Closing0/0 correct

Why does Meri give one recommendation instead of three packages?

Back to track

Lesson 21 of 23 in the Meri Academy curriculum.