Outcome language on a live call

Feature language creeps back in under pressure. Here's how to catch it in real time.

The bridge

When you must name a deliverable, bridge it immediately: deliverable → 'which means' → outcome → 'so that' → their number.

'We'd rebuild the booking page…'
'…which means people can book without calling…'
'…so that the enquiries you're already paying for stop dropping off.'

Say it like this

Weak

The package includes a five-page site, local SEO, and monthly reporting.

Meri standard

You'd end up showing on the map for emergency work, and every enquiry lands somewhere you can actually see it. The reporting is just so you can check I'm telling the truth.

Practice drill

Take three features from any Meri service and bridge each one into an outcome using 'which means… so that…'.

Run this drill with Meri Coach

Knowledge check

Question 1 of 1 · Selling Outcomes0/0 correct

What is the 'bridge' technique?

Back to track

Lesson 13 of 23 in the Meri Academy curriculum.