All tracks
Track 2
Communication
How to talk to business owners
Sounding credible has almost nothing to do with vocabulary and everything to do with restraint.
24 min 190 XP3 lessons
0 of 3 complete
Lesson 1
How business owners actually listen
Owners are pattern-matching you against every salesperson who wasted their time. Break the pattern in the first fifteen seconds.
8 min60 XP1 quiz questions
Lesson 2
Asking better questions
The person asking the questions is the person leading the conversation.
9 min70 XP2 quiz questions
Lesson 3
Not sounding like a salesperson
Uncertainty language, hype words and permission-seeking are what make people hang up.
7 min60 XP1 quiz questions