All tracks
Track 3
Sales Psychology
Why people actually buy
People buy emotionally and justify logically. Your job is to make both halves easy.
23 min 190 XP3 lessons
0 of 3 complete
Lesson 1
Emotion first, logic second
The decision is made on feeling and defended with facts. Give them both, in that order.
8 min60 XP1 quiz questions
Lesson 2
Do not chase, do not pressure
Chasing signals that you need the deal more than they do — and that instantly lowers your value.
7 min60 XP1 quiz questions
Lesson 3
Diagnose and create value
Value is not what you list. It is the gap between where they are and where they could be, made specific.
8 min70 XP1 quiz questions